Stop guessing
where the money actually goes.
We connect your marketing spend, CRM pipeline, day-to-day workflows and revenue numbers into one dashboard, so every decision is backed by real numbers.
Bring the weekly question your reports cannot answer. We define the first dashboard view around that.
Start with the management question that keeps repeating.
- Best for
- Founders and managers who need one view of source, pipeline, response time, and revenue.
- First step
- Name the Monday question and the systems that currently hold the data.
- You get
- Dashboard, weekly brief, source attribution, and pipeline alerts.
- Timeline
- We build the first useful dashboard once we have mapped your data. We add more detailed analysis when there is a clear business question to answer.
- Not a fit
- There is no recurring management question or owner who will use the view to make a decision.
Bildex Grupp — The estimate is loaded once. Every morning the dashboard checks Merit costs against it, project by project.
Haridus- jaTeadusministeerium
One dashboard for the questions that matter every Monday.
- 01
Which channels brought qualified leads this week?
- 02
Which deals moved, stalled, or died — and why?
- 03
Where is response time slipping?
- 04
Which manager has the most blocked pipeline?
- 05
What did the team spend time on that did not create revenue?
- 06
What changed since last week — and what does management need to review?
Example view, not client data
- Critical: €48k stalled in Proposal7 deals · 18d avg
- Warning: Response time ↑ 4.2hSales · this week
- Good: Win rate ↑ 22%vs last month
Illustrative. Your dashboard is built on your CRM, ad accounts and workflow data — no new subscriptions.
Four views for running the week.
Source attribution
Unify ad platforms, landing pages, CRM and offline channels. Every lead has a traceable origin, every deal has a source, every euro has a path.
Pipeline health
See how deals move between stages, which have stalled, how long replies take, and which salesperson needs support.
What the team is doing
See what the team actually does — follow-ups, handovers between people, missed response targets, manual work — before it turns into lost revenue.
Management brief
A weekly auto-generated summary for leadership: what moved, what leaked, what decisions are needed. No screenshot collages.
Your tools, not new ones.
We build on the stack you already run. The goal is clarity, not another subscription.
- CRM: Pipedrive · Kommo · Zoho
- Ads and channels: Meta · Google Ads · LinkedIn · TikTok · organic · referrals
- Workflow connections: n8n · Make.com · native webhooks
- Dashboards: Looker Studio · Metabase · embedded CRM reporting
- Storage and modelling: Google Sheets · BigQuery · Supabase where it earns its place
Before vs. after.
Teams ready to make decisions on data.
Best fit: SMEs with an active CRM, paid marketing spend, and leadership that wants to stop asking the same questions every week. Works especially well after a Growth Audit — but can be scoped as a standalone build.
Want to see what visibility looks like in your stack?
A 30-minute call is enough to scope the first version. We usually show a sample brief during the call.