Connected real estate leads, follow-up and ROI in one sales system.
Book a 30-minute callProof at a glance
- Lead Response Time
- <5 min
- Admin Time/Deal
- -5h
- ROI Clarity
- 100%
Response and admin-time metrics compare pre-automation lead handling with the Pipedrive, Facebook and Looker workflow after rollout.
The Context
A boutique real estate firm dealing with high-value properties. Leads came from various portals (Kinnisvara24, City24) and Facebook, often getting lost in email inboxes.
The Problem
Ad ROI was hard to see.
They wanted to scale Facebook Ads but couldn't connect ad spend to signed deals.
Follow-up was generic and slow.
Leads got a generic email hours later. Buyers moved on.
Brokers spent time on low-intent inquiries.
They called everyone because they couldn't tell hot leads from casual browsers.
Lead routing, follow-up and attribution
We connected Facebook Ads, property portals and Pipedrive, added context-aware follow-up, and built a Looker Studio view of ad spend, lead source and deal outcomes.
What we built
Inquiries are captured with source and property context.
Follow-up emails match the listing and source.
Looker Studio connects ad click, pipeline stage and commission.
Calls are recorded, evaluated and tagged, so the team can see what happened on each one.
How it works
Lead ingestion
Context-aware follow-up
Attribution dashboard
Call evaluation and tagging
The Impact
Scaling decisions became data-backed.
They can see which sources deserve more budget and which need adjustment.
Brokers focus on qualified conversations.
The system filters low-intent inquiries so sales time goes to real buyers.
The Workflow Architecture
- FacebookLead Ads
- PortalsKV · KV24
- WebsiteInquiry Form
- PipedriveCRM Core
- Funnel.ioAggregation
- Looker StudioReporting
*Simplified visualization of the actual solution delivered.
A similar system for your company starts with a free 30-minute call.
We look at one job that takes too much time right now, and I tell you whether it is worth fixing.