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IT SolutionsCRM Architecture
We took the blindfold off the CEO.
0%
Pipeline Visibility
+0%
Forecast Accuracy
Auto
Activity Tracking
The Context
The owner was paying salaries but had no idea what the sales team was actually doing. We made the whole process visible.
The Problem
1
No proof of the work.
Reps said they were working hard, but there was nothing to back it up. No call logs, no recordings, no data.
2
Every call was improvised.
No scripts, no structure, no consistent pitch.
3
Burning cash in the USA.
They pushed into the US market without knowing whether it was working.
A sales process you can actually see
We stripped the sales process down to the studs and rebuilt it.
What we built
Deliverable 01
Pipedrive with three pipelines: Estonia, USA, Current.
Deliverable 02
Sales kit: scripts, proposal structure, and a sales deck.
Deliverable 03
Daily Slack reporting. If it’s not in Pipedrive, it didn’t happen.
The mechanics
Sales kit creation
Market stress-test
100% transparency reporting
Financial Impact
We saved 6 months of salary.
USA cold calls failed in 21 days, not a year.
Predictable revenue (Estonia).
1–2 meetings every few days. No luck, just math.
Proof Artifact
*Simplified visualization of the actual solution delivered.